Diet Coke - Retweets of Love

Award winning New York ad agency Droga 5 have done some awesome campaigns over the years so I was delighted to be commissioned by their team to take part in this project for one of their top clients. 'Retweets of Love' is a campaign for Diet Coke to honour their many loyal fans with bespoke pieces of art featuring their twitter messages. My role was to design a range of templates for Twitter; borders of intricate hand lettering and illustration to carry their messages back to their fans online. As well as these digital images, the campaign featured some great artists and tweets rendered in more and more extravagant ways - t-shirts, ice sculptures, murals, jewellery, guitar cases and a billboard in Times Square.

Diet Coke - Retweets of LoveDiet Coke - Retweets of Love